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Nissin Apology

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a thousand reactions

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one thousand recipes sent

In yet another action to recognize the Brazilian's creativity in how to prepare the famous instant noodles, and following the “do it your way” concept, Dentsu created a trilogy that mixed the creation of the first robot programmed to cook the perfect lamen. With the defeat, NISSIN President Takashi apologizes on TV and announces the launch of the promotion, with the purchase of 5 packages of Nissin Lámen, the consumer takes 6 home. The goal of the action is to make consumers continue to cook the product their way.


With the campaign, Nissin has reached the monthly sales record of the last 53 years!

Canon Color Blind

The initiative uses the Canon Mega Tank print test to help parents and teachers detect the first signs of color blindness in children.

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Dentsu: CupNoodles 26+1

To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.

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Gotsui Wasabi Strengthens Nissin's Asian Flavors

NISSIN Hires Japanese Series Star in New Campaign

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NBS: Hashtags of Art

NBS's Creation Language for Museum

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