In a fun and 100% digital action, the campaign reinforced the Asian Flavors of the brand: Cup Noodles in Yakissoba, SeaFood, Teriyaki Chicken and Yakissoba flavors. Composed of a series of three films, she was starred by a monster that introduces the products and gives professional tips to the public.
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Millions of Reach
In a campaign that reinforces the Asian Flavors of NISSIN FOODS DO BRASIL, the company introduces its new executive, directly from Japan. It is Gotsui Wasabi, a monster who, after having his TV series canceled, went around the world looking for a New job opportunity. Knowing NISSIN's success in our country for over 50 years and taking advantage of its “voracious experience” with oriental cuisine, Gotsui decided to take a risk and knocked on the company's door. The venture went well, and after going through various positions, the former Japanese sitcom monster is now vice president of Asian Flavor Sales at NISSIN.
Canon Color Blind
The initiative uses the Canon Mega Tank print test to help parents and teachers detect the first signs of color blindness in children.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum